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Video Production - Do's And Don'ts Of It

Any business looking to leverage the big potential in the online market should try out video production. Recent surveys all point to the popularity of this marketing strategy and in a city boasting a population over 2.7 billion people, only innovative marketing can work. With its high internet penetration, visual Ads have better return on investment (ROI) compared to other marketing tools. Research shows that over 78% of people watch visual content online every day with 87% of online marketers leveraging this as their major advertising tool.

Whether you have a product launch in the city, a promotional campaign, rebranding campaign or any other communication need, video is a versatile medium to get your message out there. It is cheaper and your content will be shared rapidly considering more people are now going online on the go through mobile.

However, there is a catch; a poorly executed project is as good as none at all. In fact, your brand might become the butt of jokes, which damages your reputation..

Below are some of the main dos and don'ts that these experts observe to guarantee a high quality production:

The Dos of Video Production

Target customer avatar: Make sure you have an idea of the client you are going to target with your material.
Define objectives: Are you interested in more traffic, brand awareness, brand visibility, boosting conversion and sales, email click-through or information? Your objectives will guide you throughout the project.
Preparation and planning: This process starts with your concept, which develops into a script that must be professionally done. The choice of location, casting and all other requirements are included in the plan before coming up with a budget.
Get expert help: Only use a reputable firm if at all you want to meet your defined goals. Naples video production brings onboard personnel and equipment to get the job done.
Tell your story: Avoid being over promotional and instead tell a personal story that is inspiring because this is what will create an emotional link with the target audience.
Research keywords and use a call-to-action (CTA): Tell viewers what you would like them to do, which can form part of your sales funnel.
The Don'ts of Video Production
Don't try to cover everything in one project but instead use phases to pass the message.
Avoid ignoring the competition because this is where you can get aides to augment your own content.
Don't let it be a one-man show and instead listen to suggestions from everyone in your company.
Make sure you don't rush, but instead follow a set schedule.
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